How To Be Fearless in Florals: A Print Story

Get a peek at the design process behind one of our favourite ss25 prints: Bloom. And see why the prettiest florals will make you feel fearless on your bike.
"I want to feel fearless on my bike."
The Fearless Print: A Design Story
Behind every print in our collection is usually a story of nature meets art. Bloom is no exception. The florals depicted in this print are pressed-like renderings from actual cyanotype prints. Hand processed by Canadian artist Fabienne Good.



How it works
To achieve these dreamy cyanotype florals, Fabienne picked a mix of flowers from hydrangeas, to geraniums, roses, and thistles. Then, laying them down on paper coated with light-sensitive chemicals, she exposed them to sunlight and voila - the basis for our Bloom print was born.

The final reveal
From Fabienne's art prints, our design team further hand-picked a selection of florals and after a lot of iterative work, landed on a simplified print that could catch and repeat. Eventually becoming our Citrus Bloom and Twilight Bloom prints.

Fearless in Florals
When you think of flowers, words like dainty, delicate, and girly might come to mind. But for samsara community model, doctor, and cyclist Dr. Teesha Baker, our floral bloom print makes her feel fearless.
"That flower power feels like it gives me that strong, feminine energy."

Choose Your Bloom
- Tags: design inspiration