How To Be Fearless in Florals: A Print Story

Samsara Floral Bloom

Get a peek at the design process behind one of our favourite ss25 prints: Bloom. And see why the prettiest florals will make you feel fearless on your bike.

"I want to feel fearless on my bike."

samsara community model, Dr. Teesha Baker

The Fearless Print: A Design Story

Behind every print in our collection is usually a story of nature meets art. Bloom is no exception. The florals depicted in this print are pressed-like renderings from actual cyanotype prints. Hand processed by Canadian artist Fabienne Good

cyanotype samsara
cyanotype florals
cyanotype florals
Cyanotype florals for Samsara by Fabienne Good

How it works

To achieve these dreamy cyanotype florals, Fabienne picked a mix of flowers from hydrangeas, to geraniums, roses, and thistles. Then, laying them down on paper coated with light-sensitive chemicals, she exposed them to sunlight and voila - the basis for our Bloom print was born.

bloom on bloom

The final reveal

From Fabienne's art prints, our design team further hand-picked a selection of florals and after a lot of iterative work, landed on a simplified print that could catch and repeat. Eventually becoming our Citrus Bloom and Twilight Bloom prints.

bloom on bloom

Fearless in Florals

When you think of flowers, words like dainty, delicate, and girly might come to mind. But for samsara community model, doctor, and cyclist Dr. Teesha Baker, our floral bloom print makes her feel fearless

"That flower power feels like it gives me that strong, feminine energy."

samsara community model, Dr. Teesha Baker

bloom on bloom

Choose Your Bloom