Our Story

Inspiring women to live in full self-expression is at the core of everything we do at Samsara. Whether it’s on the road, off road, or indoors, our mission is simple: to thoughtfully design sophisticated, flattering, technical cycling apparel that helps women feel, look and ride their best.

Every item we offer has been designed by our team of women in Vancouver, BC, to fit and flatter the female form across the entire size range. Our garments are built for comfort, style and performance, using premium materials, technical features and original artwork. 

For us, self-expression means letting your personality and confidence shine through in everything you do, on or off the bike. When women look great, they feel great and when they feel great, they perform at their best. Samsara's mix of unique prints and complementary solids suit just about every personality and inspire endless adventures.

Our cycling apparel supports all women, whether they are just learning to ride, pushing their personal limits, getting back on their bike after years away, or competing to make their mark. We want women to feel confident that whenever, wherever and however they ride, our gear will support them. And they're going to feel great wearing it.

We want you to love your ride! This is why we do what we do.

Our Founder's Story

Janet Hiebert and the origins of Samsara Cycle.