Our Story

Samsara’s Origin Story:

When Janet (Founder and CEO) transitioned from running to riding, it was love at first spin. Cycling quickly became her passion, but she struggled to find the right gear that met her expectations for comfort and style. After talking to the women in her network around North America, she recognized the need for an alternative in the market. She found that women’s cycling apparel is a space that lacks variety and personality and set out to change that!

 Our Mission:

Our vision is to help every customer feel empowered, heard, and supported by wearing our clothing. We believe in community involvement, sharing opportunities, and most importantly we believe in our customers. We want to give you the confidence to express yourself on and off the bike. We want to help you take on life’s challenges and we see our products as a way of helping you to invest in your health and well-being. Sometimes we need to make time for movement so we can continue to take care of those around us, juggle a million different commitments, or power through that stressful situation at work. The right gear is the tool that helps you overcome the seemingly impossible.

Samsara was created for women by women who love to ride and are conscious about the impact of the apparel they choose to invest in. Our products are designed and produced locally with love using the highest-quality Italian fabrics, chamois’ and elastics. Our prints are created in-house and are perfect for women looking to wear something truly unique. Our products are modeled by family, friends of family and customers like you! Our shorts are so comfortable that we have converted lifelong cyclists, commuters and spinners alike.

Samsara makes it a priority to give back wherever we can. We participate in and donate to local initiatives that resonate with us.  The BC Cancer Agency and Face of Today are two examples of foundations we support. If you happen to visit Vancouver, you will find us in the community supporting other local businesses, participating in local events, and of course on the bike beside you in spin class! We love to get involved so if you want to tell us about an opportunity please get in touch with us at info@samsara-cycle.com!

Our promise is to guarantee high quality, flattering garments that will perform ride after ride regardless of where your journey takes you.


-The Samsara Team