We are proud to sponsor athletes pursuing big things. When you buy Samsara, you are supporting Canadian female cyclists and triathletes chasing podiums. From Olympians to local legends, meet some of our star athletes and teams.


Instinct Racing Team

A cycling team made up of three Canadian female track cyclists, Devaney Collier, Erin Attwell and Fiona Majendie. Their mission is singular: to provide the support and recognition they need to podium at the highest levels of cycling, including Paris 2024. 

We collaborated to underwrite the design, testing and manufacture of Instinct Racing's custom kits. Skin suits inspired by the West Coast rides of their home turf.


Ruckus Racing

Founded by two best friends in 2021, Ruckus Racing is a team for women to race and perform at their highest level, to be good winners and even better losers, knowing that what makes cycling so incredible is the community.

For the past two seasons, Samsara has helped design and fund the team kits. Kits that have now become iconic around our hometown of Vancouver, BC.