Limited Edition Print

Morning Primrose

Celebrate the Paris 2024 Olympics with cycling gear inspired by the Primrose flowers of Paris.

Styled by YOU


The Print Story

"Inspiration was drawn from the primrose flowers that adorn the window-boxes of the shops of Paris in Spring."

- Janet Hiebert, Founder & Designer

The Every Ride Jersey

Soft & breathable recycled fabrics with moisture-wicking capabilities and sun protection (UPF 50+).

The OG Short

Made with soft, breathable fabrics and a women’s-specific chamois from Elastic Interface.

Free Shipping

on all CA & US orders over $250

Crash Replacement

& easy 30-day returns

Proudly Canadian

& designed by female cyclists

Need help with sizing?

Check out our fit guide or message the team via chat.