just dropped

Meet the new spring bloom:

Morning Primrose

Primroses are… hope-filled,
lemon-scented,
signs of coming sunshine.

Everyday Elegance: The Every Ride Jersey

Our Essentials Jersey, part of the Morning Primrose collection, combines soft, breathable fabrics with moisture-wicking capabilities and sun protection (UPF 50+). Designed in Vancouver and available in sizes XS to 2XL, it promises style and comfort for cyclists of all abilities.

The OG Short: Where Comfort Blooms

Experience unparalleled comfort and style with our Performance Shorts, featuring a women’s-specific chamois and unique, limited edition Morning Primrose print. Soft, breathable, and designed to flatter, these shorts ensure you ride in comfort without sacrificing style.

Step into Spring: Performance Socks

Complete your Morning Primrose look with our high-performance cycling socks. Designed for professional athletes but perfect for every rider, these socks offer moisture-wicking, breathable comfort, and stylish support for all your spring adventures.

Free Shipping

on all CA & US orders over $200

Crash Replacement

& easy 30-day returns

Proudly Canadian

& designed by female cyclists

Need help with sizing?

Check out our fit guide or message the team via chat.