our story
samsara is a Sanskrit word that means "wandering" or "world", with the connotation of cyclic, circuitous change.
samsara cycling apparel is as functional and comfortable as it is flattering.
"Our vision is to help women feel empowered and supported by wearing our gear. Wearing samsara allows women to live in full-self expression, providing them the confidence and motivation to invest in their health and well-being so they can take on life’s challenges."
Our Origins
When Janet (our founder and CEO) transitioned from running to riding, cycling and spin quickly became her passion. She struggled to find the right gear that met her expectations for comfort, style and quality. She soon recognized the opportunity and set out to create a brand that provided personality without sacrificing quality.

Our Core Values
We are balanced
We believe exercise is critical to maintaining well-being, so we encourage our community to get out and get moving.
We are empowering
We believe in shared success, abundance and uplifting those around us.
We are transparent
We run our business with a sustainable, ethical and socially responsible mindset.